Advancing Modern Member Engagement
Aviation has always been built on community. Pilots share knowledge, help each other learn, and pass experience from one generation to the next. Organizations like COPA exist to support that community, but the way members engage with organizations is changing.
Advancing modern member engagement doesn’t mean replacing what already works. Local COPA Flights, fly-ins, and conversations in the hangar and on the apron remain some of the most valuable parts of being a member. The opportunity is to strengthen those traditions while making it easier for younger members to participate in ways that fit how pilots connect today.
Some studies suggest that over 60% of younger aviation trainees use social media platforms as a primary way to discover aviation information and communities. – Egenta Aviation
Today’s pilots expect information through multiple channels. Traditional newsletters and magazines remain important for detailed aviation information, but online communities and social media have become powerful ways for pilots to connect, share knowledge, and stay informed.
One area with enormous potential is mentorship. Aviation has always relied on experienced pilots helping those who are newer to the journey. Exploring ways to pair experienced aviators with low-time pilots or new members could help strengthen skills, build confidence, and deepen connections within the community.
Research conducted as part of a pilot-training retention study found that roughly 60% of student pilots never complete their training, and overall dropout rates during training can reach 70–80% – AOPA
By pairing experienced aviators with newer pilots, organizations like COPA can strengthen skills, build relationships, and help convert new pilots into long-term members and active participants in general aviation.
Another important piece is listening. Structured member surveys can provide valuable insight into what pilots care about most. Whether that’s airport access, regulatory issues, safety resources, or community events. When members feel their voices are heard, they are far more likely to remain engaged and involved.
Communication also matters. A student pilot, a weekend recreational flyer, and a commercial operator often have very different interests. Ensuring that members receive communication that is relevant to their flying profile and experience level can make information more useful and meaningful.
Finally, engagement data itself can be valuable. Understanding what members are reading, discussing, and responding to can help inform Board priorities and long-term strategic planning.
When engagement works well, members don’t just feel like subscribers to an organization, they feel like active participants in a shared mission.
Strengthening that sense of participation will help ensure Canada’s general aviation community remains vibrant, connected, and ready for the future.
If you care about the future of general aviation in Canada, becoming a COPA member is one of the most direct ways to support it. Membership strengthens our collective voice and helps protect the freedoms we value. If you are already a member: Thank You!
Voting in this year’s Board election runs from March 30 and close on April 10, 2026. I encourage all eligible members to take part. Information on how to vote will be sent to your email.